Contentology

"Contentology" integrates research, knowledge and skills from all fields that focus on analyzing, developing, and designing or structuring content. Areas of interest include electronic publishing, information design, user experience design, web design, information technology, etc.

Within Maloo Business Consulting we indentify three channels that cover the complete route for content, from creation through management and publish to finally being experienced by customers. In each channel we provide expert services that can help you getting a step further within your project. The following list will link you to each of our channels:

Content audits

are used to collect available information by executing content inventories. Together with a thorough content assessment this will result in a clear content matrix and provides a view on what type of content is required additionally. Maloo Business Consulting uses automated processes to quickly get an overview of available information. This is analysed with the use of analytics information from the web to determine what content is relevant and what content need to be redesigned.

Content Management

is our bread and butter and we use our 15 year+ of experience to determine the best solution for your environment. Based on the result of the content audit and additional investigations, we will create a short list of suitable systems that can be reviewed in more detail. Using automated questionnaires to fast track the decision tree, Maloo Business Consulting provides excellent advise to your organisation, based on your information and situation status.

Customer Experience

is a strategy that focuses the operations and processes of a business around the needs of the individual customer. You must focus on the importance of the experience and building great consumer experiences is a complex enterprise, involving strategy, integration of technology, orchestrating business models, brand management and CEO commitment.

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At Maloo Business Consulting, we can set up a Content Strategy Plan to setup your content to be capable of doing all the above. We wil analyse your content and requirements, we will advise which type of CMS software best suits you and advise on the best multichannel publishing process to reach your best customer experience.
We have more than a decade of experience in the complex matter of Content. If you are launching a new online initiative or redesign a website and need our help, contact us at services@malooconsulting.com